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Our businesses commenced in 1996 and today we own a portfolio of more than 80 health and beauty products, which are marketed through our established distribution channels in Australia, China, Japan, Europe and North America.

In Australia, we operate the expanding Healthzone store franchise, including five Company owned stores and an electronic commerce platform. We also produce the premium range Bod Aromatherapy range of more than 40 skincare and beauty products, which we market internationally. We also produce the Aurinda Natural Foods range of more than 40 vitamin and supplement products which are distributed through more than 1,400 Company owned counters in China.

The “Wellness” sector is expected to grow, driven by the requirements of an ageing population, an increasing focus on preventative healthcare and growing consumer awareness and acceptance of complementary health

Each of our business has an established presence in the health and beauty markets with opportunities for expansion through our experienced team via:

- Expansion of the our geographic markets.
- Expansion of our product range through continued product development and acquisition; and
- Adding value through export growth.



 

 
 



 




 



 

Peter Roach - MAICD
Executive Chairman & Joint Chairman of Retail and
Product Development Committee

Peter has more than twenty years of experience in the Australian health food industry, is a director of CenturCorp Retail Pty Limited, Wild Food Pty Limited, former Chairman of Go Vita Distributors Pty Limited and former founder and Managing Director of DVC Discount Vitamin Centres. With DVC, Peter developed a retail chain of 10 health food stores in Sydney and Melbourne with more than 70,000 loyalty club members. As former Chairman and Marketing Director of Go Vita Distributors Pty Limited, Peter administered a national health food distribution and retail operation that today successfully operates with over 100 retail stores. Peter is a member of the Australian Institute of Company Directors.

 
Michael Wu - B.Com, M.Com MAICD
Executive Director

Michael Wu has successfully implemented the Company’s export, logistics and business development initiatives for the Aurinda health product range. Michael has been responsible for all product development contract manufacturing, export development, logistics, registration and compliance of the Aurinda health products. This has included the registration and protection of intellectual property of 40 products, including registration of some products with the Therapeutic Goods Administration.

Michael has administered the research and development activities of the Company, having developed over 40 products and has been responsible for the Company’s Australian business development activities, including the targeting and negotiation of business acquisitions.

Michael holds Master of Commerce and Bachelor of Commerce degrees.

 
Guoguang Tao - B.Com MAICD
Head of China Markets

Guoguang Tao is Head of China Markets and responsible for the distribution and marketing of the Company’s products in Asia. In this role, Guoguang has achieved sales growth and has established the Company’s distribution network through pharmacies, supermarkets and departments stores in over 30 cities in Asia. Guoguang is former Marketing Director of China Apollo Enterprises (HK) Co. Ltd, which was the largest biotechnology company in China, listed on the Hong Kong Stock Exchange.

Guoguang holds a Bachelor of Commerce Degree and is a Member of the Australian Institute of Company Directors.